Can you tell your friends exactly who made your dress or shirt, of if the earrings you are currently wearing are imported or made locally? Not many can.
The Ethical Market (THEM) was launched 2017 for this reason: to create awareness in the consumer’s mind regarding fashion and the practices involved.
THEM takes place again in February 2019 in Cape Town, providing a platform for local and ethically made brands to showcase their products together. It is also an opportunity to tell the stories behind each brand and meet the maker.
Says Emma Longden of The Ethical Market and Sitting Pretty, “A change in our consumption can only take place when the consumer is educated on what they are actually buying.
THEM was conceptualized to raise awareness around this, and to support local brands who are not only incredibly talented but also committed to local and ethical production, in turn creating jobs. We ended off 2018 with a THEM in Johannesburg, and are excited to be bringing it back to Cape Town in February.”
THEM will take place at The Bello Studios at The Biscuit Mill in Woodstock f rom 5 – 16 February 2019, and features the following brands:
- Merwe Salt – Apparel
- Sitting Pretty – Apparel
- Asha : Eleven – Apparel
- Pichulik by Nadya – Apparel
- Anon – Apparel
- Forecast Raincoats – Apparel
- Silvan – Apparel, Scarves, Illustrations
- Daphne – Scarves
- Temple of Reason – Mens Beachwear
- Black Betty -Jewellery
- Meraki Jewellery – Jewellery
- Lichen and Leaf – Jewellery
- Yellow – Jewellery
- Galagao Shoes – Shoes
- Uzuri Shoes – Shoes
- Irina Herf – Bags
- We All Share Roots – Accessories
- Nette Rose – Lingerie
- Bili Bra Wear – Lingerie
- Ark Paper – Stationery