Online store Takealot is expected to lose out on millions as 346 Springbok fans walk away with free television sets.
As part of their “#backthebucks campaign the website promised shoppers a full refund on selected Samsung TVs, should the Boks bring home the trophy.
Following a 32 -12 victory on Saturday against England, the company will dole out R4 million in reimbursements.
Chief marketing officer Julie-Anne Walsh said over 400 TVs were purchased over the course of the promotion.
“We were hoping against hope for a win and we backed the boys all the way in the green and gold and we were ecstatic to bring some positivity and give something back to our TV buyers – and there are 346 of them who are completely elated at getting their TV refunded in their totality.”
The post Springboks Win Sees Takealot Keep Promise And Refund 346 Fans Their TV Sets appeared first on iAfrica.com.