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Groot Constantia’s ’patience’ tweet sparks massive online debate

In these unprecedented times, many brands have found themselves the target of cancel culture.

Sometimes the meaning behind their message gets misconstrued or it gets lost in the many voices trying to make their opinions heard.

The restaurant industry has suffered a massive blow as a result of the current lockdown regulations. Some have been forced to shut down while others took to the streets, urging government to relax certain regulations to curtail the economic effects.

As a result of this, the hospitality industry has stood in solidarity as part of the “Million seats on the streets” protest.

So when Groot Constantia posted a message urging its patrons to have patience as the country waits for the worst of the Covid-19 pandemic to pass on Twitter, many took issue with it.

“Patience.

Much as we love sharing our wines and estate with you, we believe in teamwork and right now Team South Africa is focused on saving lives. At Groot Constantia we are South Africans first, proud wine makers second,“ the Western Cape wine farm wrote.

Some comments accused the farm of not supporting the hospitality industry and the Jobs Saves Lives moment, while others said they wouldn’t be purchasing their wines any longer.

Suffice to say, the difference of opinion was as clear as night and day. And being the brand that they are, Groot Constantia tried responding to each and every tweet initially, but things took a downward turn from there.

While speaking exclusively to IOL Lifestyle, Groot Constantia said that opinions have certainly been split.

Choosing not to be drawn into political matters, the estate did however say: “The Groot Constantia Trust NPC RF has no shareholders. The company is independent, self-reliant and sustains itself in every respect.”

When asked for official comment, a spokesperson added: “History teaches us that pandemics effect shifts and massive changes on a wide front. It, however, also ushers in a rebirth. This pandemic is no different.

“We, therefore, reaffirm our commitment to continue to build a company and an industry in partnership that is inclusive, diverse and helps to unlock the full potential of all our people.”

e6088703 86b2 5093 a757 1d73b87ad798 - Groot Constantia’s ’patience’ tweet sparks massive online debate

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