Africa’s top creatives redefine the African look for the Durban July

Africa’s top designers redefine the African Aesthetic for the Vodacom Durban July (VDJ). 

For this year’s theme “Stars of Africa",  3 top designers – Laduma of MaXhosa, Ri.Ch Factory, and Sindiso Khumalo will create “Once Upon An African Future", an Afrofuturism collection that interprets the designers’ vision of an African future. 
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Maxhosa is one of the designers who will redefine African aesthetic for the VDJ. Picture: SDR. 

The designers will be joined by Osborne Macharia, a Kenyan-born, Cannes Lion award-winning photographer and visual storyteller. 

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Sindiso Khumalo designs. Picture: Instagram. 

“It’s exciting to collaborate with the brand ahead of the Vodacom Durban July. We have had the creative freedom to create something spectacular and amazing. I think Afrofuturism featuring in this year’s Vodacom Durban July is a bold step. Not many brands are taking that leap of faith and it’s something that will be culturally defining,” says Osborne.


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Rich Factory will be bringing African contemporary fashion to the VDJ. Picture: Instagram. 


The “Once Upon An African Future” collection will be presented to Vodacom guests at their VIP hospitality suite, the Vodacom Paddock at Greyville Racecourse, on July 6.
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