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Ebook Design by Nature: Using Universal Forms and Principles in Design by Maggie Macnab read! Book Title: Design by Nature: Using Universal Forms and Principles in Design
The author of the book: Maggie Macnab
Language: English
Format files: PDF
The size of the: 311 KB
Edition: New Riders Publishing
Date of issue: October 3rd 2011
ISBN: 0321747763
ISBN 13: 9780321747761

Read full description of the books Design by Nature: Using Universal Forms and Principles in Design:

In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature's ingenuity and use it to create beautiful and compelling designed communications.

Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature's patterns and shapes into your work for more meaningful design.

By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience.

Teaches how to understand and integrate the essential processes of nature's patterns and shapes in design
Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice
Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world's leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton
Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann

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Ebook Design by Nature: Using Universal Forms and Principles in Design read Online! Maggie Macnab is a self-taught designer from New Mexico. She began Macnab Design in 1981 and her work has received international recognition for over 30 years. With a lifelong passion for the creative problem solving process, Maggie’s work, teaching and books encompass the observation of how nature solves design problems and how to practically apply these principles to design. She teaches for various universities in New Mexico and speaks internationally for institutes, conferences and schools. She is author of Decoding Design and Design by Nature; both have received awards and are translated into multiple languages, including the Farsi version of Design by Nature that won best translated book in Iran in 2014. Designing Effective Logos, a learn by video series produced by Peachpit Press, released in late 2014.


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